Keep the basics complete
Google says complete, accurate business information helps a profile match relevant local searches.
Check hours, contact details and the information customers rely on.Google’s local ranking guidance (opens in a new tab)Build the habit.
Measure what matters.
Profile maintenance helps customers find accurate information and make a more informed choice. Start with a routine you can actually keep.
Your 30-day starting planSmall habits. A stronger presence.Help more people
Help more people
choose your business.
When someone finds you, they should see accurate details, useful updates and a business that listens.
Build your 30-day routineShow what’s happening
Google posts let customers find announcements, offers and event details on Search and Maps.
Share timely, relevant updates with a useful image and a clear next step.Google’s guide to business posts (opens in a new tab)Make customers feel heard
Google recommends helpful review replies and photos that show what your business offers.
Answer genuine reviews thoughtfully and keep real business photos current.Google’s profile recommendations (opens in a new tab)Regular posting supports a useful, current profile. Search position also depends on relevance, distance and prominence. No posting frequency guarantees a ranking.
A 30-day starting plan
A little progress each week.
An example routine you can adjust to your business. It is a plan of actions, not a forecast of results.
- WEEK 01
Make the basics dependable.
Check business information, hours and contact details. Note your current profile activity as a baseline.
Keep: a list of what you corrected. - WEEK 02
Listen and show your work.
Respond to genuine unanswered reviews. Add a current photo that shows your business or a service.
Keep: a record of replies and photos. - WEEK 03
Share something timely.
Create a useful update. Plan an upcoming occasion only if it makes sense for your customers.
Keep: the post topic and publish date. - WEEK 04
Look back, then repeat.
Compare available profile activity over similar periods. Check actual enquiries alongside the clicks.
Keep: the useful habits, adjust the rest.
Interest is the starting pointMeasure actions.
Measure actions.
Check actual outcomes.
Call button clicks
A customer tapped Call. Confirm actual conversations separately.
Website clicks
A customer clicked your profile’s website link. Review enquiries in your own records.
Directions requests
A customer requested directions. It does not confirm an in-store visit.
Available metrics vary by business and include organic activity and Google Ads. Seasonality, advertising and other changes can affect a comparison.
Google’s definitions of profile metrics (opens in a new tab)One useful action is a good start
Make the next month feel more manageable.
A clear routine for your profiles. More attention for your actual business.