Business playbooks

A useful routine
for a business like yours.

See how cafés, salons and local service businesses can turn everyday work into useful profile updates.

Made for your kind of busy

Real business moments.
Simple ways to use them.

Illustrative business routines, so you can picture how it fits your day.

Cafés & restaurantsA useful update, while it is still useful.01

Turn today’s special into a reason to visit.

A fresh menu photo sits in the camera roll. Holiday hours are easy to forget.

  1. Use the photo in a branded update.
  2. Review the Google post and Instagram caption.
  3. Check special hours before the holiday.
Watch directions requests and website clicks.
Salons & studiosA thoughtful reply. A current service story.02

Let good work keep speaking for itself.

A happy customer leaves a review. A new service needs an introduction.

  1. Draft a personal reply to the real review.
  2. Share a service photo you have permission to use.
  3. Plan your next seasonal service update.
Watch Call button clicks and booking enquiries.
Local servicesClear information, before the first call.03

Make it easier to understand what you do.

Customers need clear service details. The team is too busy to keep writing posts.

  1. Check business details and service areas.
  2. Create a helpful tip from your own expertise.
  3. Review and schedule the approved update.
Watch website clicks and actual enquiries.

These are example workflows, not customer testimonials or measured results.

What to look for

Judge the habit
by what it helps you do.

Keep a record of what you changed: accurate hours, answered reviews, current photos or useful posts. Then compare customer interest over similar periods.

Connect profile activity with actual enquiries and bookings in your business records. A profile click alone cannot tell you whether a sale happened.

Google’s performance metrics explained (opens in a new tab)
One useful action is a good start

A fresh start for your business presence.

Bring your Google profile, reviews and Instagram content into one useful routine.